Stake — cryptocurrency casino, which actively uses streaming-marketing: popular ambassadors with hundreds of thousands and millions of subscribers demonstrate big winnings live, attracting new players. However, in February 2026 two independent investigations have cast doubt on the authenticity of these broadcasts.
Anomalies with winnings - Bloomberg investigation
- Analysis 446 streaming 25 Stake ambassadors on the Kick platform for the period June–August 2025 year.
- Average jackpot (x1000+) fell out once a 10 000 spinov. Without promotional codes.
- Largest deviations identified in two key streamers: rapper Drake and popular streamer Edin Ross.
- In the slots of Stake's own provider Easygo the jackpot hit once every 2 500 spins - in four times the average.
- In games from third-party providers, performance returned to normal.
Besides, peak winnings coincided with appearance on air Stake co-founder Ed Craven. Easygo denies manipulation, but did not provide independent technical data for verification.
Suspicious views - investigation Botted wtf
- Service Botted wtf, which detects increased views on streams, checked the activity of casino ambassadors on Kick.
- Nine operators, whose broadcasts showed abnormal indicators, demand was sent to explain the situation for 48 hours.
- All nine ignored the request: Stake, Roobet, rainbet, Gamdom, Duelbits, PackDraw, Yeet, Shuffle, BC.Game.
Scale of the problem
- According to Streams Charts, the number of suspicious channels on Kick increased by 164% for 2025 year.
- Suspicion of the use of bots is every sixth streamer platforms.
- Edin Ross, ambassador Stake s 1,9 million subscribers, stated, what about 90% streamers on Kick resort to cheating.
Lawsuits against Stake
- Filed in USA no less 11 class action lawsuits against the platform.
- Drake and Edin Ross are accused of promoting an unlicensed platform and circumventing financial controls through the "tipping" function.
How does streaming marketing work?
- Winnings create the illusion of easy money.
- Increased views create the impression of mass interest.
- Ambassador names transfer reputation to the product, enhancing audience trust.
Bottom line
Streaming marketing in gambling sells not a product, and a dream: big wins, million views, famous faces - everything works on one trigger: “you can win here”. If the cheats are confirmed as winnings, and the audience, this turns the advertising strategy into “gold dust in the eyes”, requiring constant reinforcement.
If investigations by Bloomberg and Botted wtf confirm violations, regulators will receive a ready-made case with numbers, names and work scheme. This may become the basis for tightening the rules of streaming marketing in online gambling..
