Ukrainian audiences are especially active in launching Pragmatic Play slots during streams, casino tournaments and bonus promotions… The provider actually changed the market for modern slots, making the bonus buy format a mass trend.
Top games Pragmatic Play: How did the provider become No. 1 in casinos after a scandalous past and does the studio have Ukrainian roots?
It's hard to find an online casino these days, where the top popular slot machines will not include slots from Pragmatic Play. Sweet Bonanza, Gates of Olympus, Big Bass Bonanza and dozens of other titles have long turned into more than just games, and into full-fledged franchises, which collect millions of launches around the world. But ten years ago the company's history looked completely different.: change of owners, rebranding after a reputational crisis and a complete relaunch of the business.
From scandalous past to industry leader

Formally, Pragmatic Play appeared in 2015 year in Gibraltar, however, the brand's roots go back to the old provider TopGame Technology, who also worked with 2007 year. In the early 2010s, the company received a negative reputation in the industry: some platforms, brand related, accused of delays in payments and problems with jackpots. After this, the business was bought by a consortium led by the Hong Kong group IBID, and the brand itself was completely relaunched under a new name.
The new team actually built the company anew: games transferred from Flash to HTML5, changed management and began to rely on massive video slots with high volatility. It is this period that many call the real birth of modern Pragmatic Play.
Why Pragmatic Play dominates the casino scene
The main reason for the studioβs popularity is the incredible pace of releases. The provider releases up to eight new games every month, thanks to which it is constantly in the βNew Slotsβ section of operators. At the same time, the company does not rely on complex mechanics, but on clear gameplay with huge winning potential.
After 2018 year, the providerβs portfolio has noticeably shifted towards high volatility models. Many flagship slot machines offer a max win of x15,000βx25 000, and sometimes higher. This is why the studioβs games are actively promoted by streamers and casino bloggers.
Additionally, the company is developing a serial approach: successful machines receive versions Megaways, 1000, Christmas Edition and even adaptations for different regions of the world.
Games, who made Pragmatic Play a global brand
The company's most recognizable slot is considered Gates of Olympus. The game was released in 2021 year and literally in a few months became one of the most launched slot machines in the world. Simple mechanics of Scatter Pays, random multipliers and aggressive volatility have made the slot a favorite of streamers and fans of risky gameplay.
The series was no less successful Sweet Bonanza. It was this slot that set the fashion for the βcandyβ style, cascading wins and large multipliers. Later, the market was literally filled with clones and similar games from competitors.
The Big Bass Bonanza franchise deserves special attention. Fishing has suddenly become one of the longest-running series in the industry.: the provider has released more than ten variations with different mechanics, retaining the recognizable wild fisherman as the main symbol of the line.
Also among the most famous releases are:
- Wolf Gold
- The Dog House Megaways
- Buffalo King Megaways
- Starlight Princess 1000
- Sugar Rush 1000
ΠΠ½Π½ΠΎΠ²Π°ΡΠΈΠΈ, ΠΊΠΎΡΠΎΡΡΠ΅ ΠΈΠ·ΠΌΠ΅Π½ΠΈΠ»ΠΈ ΡΡΠ½ΠΎΠΊ ΡΠ»ΠΎΡΠΎΠ²
ΠΠ΅ΡΠΌΠΎΡΡΡ Π½Π° ΠΌΠ°ΡΡΠΎΠ²ΡΠΉ ΡΡΠΈΠ»Ρ, Pragmatic Play Π°ΠΊΡΠΈΠ²Π½ΠΎ Π²Π½Π΅Π΄ΡΡΠ΅Ρ ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΡΠ΅ ΠΌΠ΅Ρ Π°Π½ΠΈΠΊΠΈ. One of the most discussed technology was Multihold - a system for holding multipliers on several playing fields simultaneously. IN 2024 year, the solution even received an industry award for the best game mechanics.
The provider is also actively developing the Drops ecosystem & Wins - a network of tournaments and random cash draws, built directly into slot machines. This has become a convenient tool for casinos to retain their audience., and for players - an additional way to get bonuses on top of the main game.
Does Pragmatic Play have Ukrainian roots?
Officially, Pragmatic Play does not position itself as a Ukrainian company, ΠΎΠ΄Π½Π°ΠΊΠΎ Π² ΠΈΠ½Π΄ΡΡΡΡΠΈΠΈ ΡΠΆΠ΅ Π½Π΅ΡΠΊΠΎΠ»ΡΠΊΠΎ Π»Π΅Ρ ΠΎΠ±ΡΡΠΆΠ΄Π°ΡΡ Π½Π°Π»ΠΈΡΠΈΠ΅ ΠΊΡΡΠΏΠ½ΠΎΠ³ΠΎ Π²ΠΎΡΡΠΎΡΠ½ΠΎΠ΅Π²ΡΠΎΠΏΠ΅ΠΉΡΠΊΠΎΠ³ΠΎ ΠΈ ΡΠΊΡΠ°ΠΈΠ½ΡΠΊΠΎΠ³ΠΎ IT-ΡΠ΅Π³ΠΌΠ΅Π½ΡΠ° Π²Π½ΡΡΡΠΈ ΡΡΡΡΠΊΡΡΡΡ Π±ΡΠ΅Π½Π΄Π°. Developers were repeatedly mentioned in the professional community, designers and technical specialists from Ukraine, working on provider slots.
Besides, ΠΈΠ³ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΠΎ Π·Π°Π½ΠΈΠΌΠ°ΡΡ Π»ΠΈΠ΄ΠΈΡΡΡΡΠΈΠ΅ ΠΏΠΎΠ·ΠΈΡΠΈΠΈ ΠΈΠΌΠ΅Π½Π½ΠΎ ΡΡΠ΅Π΄ΠΈ ΡΠΊΡΠ°ΠΈΠ½ΡΠΊΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ online casino. ΠΠΎ ΠΌΠ½ΠΎΠ³ΠΎΠΌ ΡΡΠΎ ΡΠ²ΡΠ·Π°Π½ΠΎ Ρ ΠΏΡΠΎΡΡΡΠΌΠΈ ΠΌΠ΅Ρ Π°Π½ΠΈΠΊΠ°ΠΌΠΈ, high dynamics of bonus rounds and the popularity of the bonus buy format among players from Eastern Europe.
How Pragmatic Play changed the online casino industry
ΠΠ° ΠΏΠΎΡΠ»Π΅Π΄Π½ΠΈΠ΅ Π³ΠΎΠ΄Ρ Pragmatic Play ΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈ ΡΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π» ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΠΉ ΡΡΠ°Π½Π΄Π°ΡΡ ΠΌΠ°ΡΡΠΎΠ²ΠΎΠ³ΠΎ ΠΎΠ½Π»Π°ΠΉΠ½-ΡΠ»ΠΎΡΠ°: Π²ΡΡΠΎΠΊΠ°Ρ Π²ΠΎΠ»Π°ΡΠΈΠ»ΡΠ½ΠΎΡΡΡ, Π±ΡΡΡΡΡΠΉ ΡΠ΅ΠΌΠΏ ΠΈΠ³ΡΡ, Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΠΏΠΎΠΊΡΠΏΠΊΠΈ Π±ΠΎΠ½ΡΡΠ° ΠΈ ΡΡΠΊΠ°Ρ Π²ΠΈΠ·ΡΠ°Π»ΡΠ½Π°Ρ ΠΏΠΎΠ΄Π°ΡΠ°. ΠΠ½ΠΎΠ³ΠΈΠ΅ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΡ Π½Π°ΡΠ°Π»ΠΈ ΠΊΠΎΠΏΠΈΡΠΎΠ²Π°ΡΡ Π½Π΅ ΡΠΎΠ»ΡΠΊΠΎ ΠΌΠ΅Ρ Π°Π½ΠΈΠΊΠΈ, Π½ΠΎ ΠΈ ΡΠ°ΠΌ ΠΏΠΎΠ΄Ρ ΠΎΠ΄ ΠΊ ΡΠ΅ΡΠΈΠΉΠ½ΠΎΠΌΡ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΡΠΏΠ΅ΡΠ½ΡΡ ΡΡΠ°Π½ΡΠΈΠ·.
ΠΠΌΠ΅Π½Π½ΠΎ ΠΏΠΎΡΡΠΎΠΌΡ ΡΠ΅Π³ΠΎΠ΄Π½Ρ Pragmatic Play ΡΡΠΈΡΠ°Π΅ΡΡΡ Π½Π΅ ΠΏΡΠΎΡΡΠΎ ΠΏΠΎΠΏΡΠ»ΡΡΠ½ΡΠΌ ΠΏΡΠΎΠ²Π°ΠΉΠ΄Π΅ΡΠΎΠΌ, Π° ΠΎΠ΄Π½ΠΎΠΉ ΠΈΠ· ΡΠ°ΠΌΡΡ Π²Π»ΠΈΡΡΠ΅Π»ΡΠ½ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ Π² ΠΈΡΡΠΎΡΠΈΠΈ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠ³ΠΎ iGaming-ΡΡΠ½ΠΊΠ°.

