How much can streamers earn?, including Ukrainian, and why are casinos willing to pay so much money for broadcasts??
Popular streamer Felix Lengyel revealed details of cooperation with crypto casino Stake. According to him, for any gambling stream he gets fixed $200 000, regardless of the duration of the broadcast or audience activity.
Streamer explained, that payment does not depend on, how long does the broadcast last?. He can stream everything 10–15 minutes or several hours, but the amount will remain the same. Even if the rates are minimal, the contract guarantees him a large profit.
This information again raised the topic of, how much do streamers actually get paid for casino advertising. Especially against the backdrop of xQc’s transition to 2023 year per platform Kick, where gambling content is allowed much more freely, than on Twitch. Previously, the Twitch service tightened the rules and limited broadcasts of unlicensed online casinos.
Analogy with Ukrainian streamers
If you focus on numbers $200 000 for one stream, you can roughly imagine the scale of income of major streamers, working with casinos. Even if popular Ukrainian streamer receives 10–20 times less, it could still be $10 000–$20 000 per broadcast.
For influencers level Alexander Zubarev (streamer probably with a Ukrainian passport and a large audience, a native of Donbass) such integrations can become one of the main sources of income. With regular streams, advertising payments can bring hundreds of thousands of dollars a year, especially if the cooperation is long-term and includes additional bonuses - a percentage of viewers’ losses or fixed monthly payments.
Why are casinos willing to pay so much money?
The reason is simple: Gambling streams get huge views, and every integration brings new players. For online casino one popular streamer can become an advertising platform, which attracts thousands of users per broadcast.
That's why contracts like this, what xQc revealed, show the real economics of the industry - gambling-streaming has long become a multi-million dollar business, where individual broadcasts can cost as much as an advertising campaign for a large brand.
At the same time, worth reminding, that in Ukraine there are currently restrictions on gambling advertising, and famous bloggers and streamers are actually prohibited from advertising online casino. Such rules were strengthened after a wave of criticism due to the active promotion of gambling by influencers on social networks and streaming platforms.
That is why Ukrainian streamers and bloggers, unlike Western colleagues like Felix Lengyel, officially cannot openly cooperate with casinos or advertise such services to the Ukrainian audience. Violation of these rules may result in fines or other sanctions from the regulator.
At the same time, the law makes an exception for sponsorship in sports. Advertising from betting companies may appear on athletes' uniforms, in tournament names or club partner integrations, if the company is an official sponsor. For example: gg.bet, vbet.ua
Therefore, in Ukrainian sports you can often see bookmaker logos on team equipment or in match broadcasts. This format is considered sponsorship placement, and not direct advertising from bloggers or streamers, therefore it is permitted by law, provided, that the company has the appropriate license in Ukraine.
